‘Our focus was on learning and networking’, said Lynette Innes. ‘The world of Rights is quite new to us and the opportunities to partner for a truly global presence, were outstanding. We laid significant ground work but of course, there is still a long way to go. The big thing that jumped out at me, was that we have achieved so much already. Where we are at, after just 6 months, is where a lot of others are still trying to get to after 3 years. The London Book Fair gave us vital information about distributing That Green Italian Wagon to our beloved readers’.
Frans Warffemius too a different and very creative approach to the show. ‘Our business card and specifically created Sell Sheet, was not only handed out to all the right people. I adopted some interesting guerrilla marketing tactics to gain exposure. So many blank spaces around the walls of Earls Court! ‘The industry is very busy with adapting the indie publishers’, says Frans. ‘They are here to stay, and so are we.’